Designed and rendered
in Stockholm, Sweden

Thomas Persson is creative director with a unique perspective that draws on his deep and broad understanding of culture. He is strongly associated with Acne Paper, a magazine where he was both editor-in-chief and creative director from its founding in 2005 until its closure in 2013. Persson’s unique eye and indomitable style set the tone for this innovative magazine that combined contemporary and historic content, and hosted profiles of leading figures who have defined art and culture. Persson’s creative direction has included campaigns for Acne Studios and catalogues for Hermès, combining the genres of still life and portrait photography in his visualization of the brand.

Between 2013 and 2016 Persson has also art directed the global advertising campaigns of Giorgio Armani, working with photographers Sølve Sundsbø, Mert & Marcus, Lachlan Bailey, Boo George, John Balsom, and Alasdair McLellan. He is currently creative director for the new biannual title Luncheon, a magazine he edits with Frances von Hofmannsthal. (Extract from


Thomas Persson


This project was a collaboration between Ateljé Altmann and Thomas Persson. Photography by Christoffer Dalkarls.