Designed and rendered
in Stockholm, Sweden

Typography, 2016 —

SJ



Swedish Rail’s monopoly was deregulated in 2009, with SJ quickly facing stiff competition from a variety of operators. However, the visual identity failed to reflect changing times – the company seemingly backtracking instead of moving forward. SJ’s grand vision – to get us all to take the train – was in desperate need of a personal touch.

As a part of the companies new rebranding a new unique typeface was developed, softer and more accommodating, for all channels.

In collaboration with Happy F&B and Stefan Hattenbach.

 

sj_norrlandsj_stockholmscentral_01

sj_responsive_2016sj_advert_01


Other projects:



10

SJ
sj_index_flow

— Typography, 2016

09

Adam & Albin
aa-08

— Identity, 2015

08

Cullbergbaletten
cullbergbaletten_trajal_harrell_sequence_01

— Moving image, 2015

07

Maria Nordström
maria-tag_01

— Identity, 2013

06

Hanna–Thea Architect
ht-architect-thumb

— Development, 2015

05

Assorted posters
assorted_posters__thumb

— Miscellaneous, 2013–2016

04

Ninjaplast
thumb_final-ninjaplast

— Packaging Design, 2013

02

Persona
persona_thumb

— Typography, 2013–2015

01

Type
type_thumb

— Typography, 2013–2015