You know how plastic wrapping is often hard to cut off from the box? How it tangles and tears and rolls itself into a little ball?
That’s the fundamental insight that Ninjaplast built its new product around. Instead of the ordinary paper tear bar, the Ninjaplast box has a built-in cutting blade, making its wrapping “fumble free”. Kurppa Hosk was assigned to create a strong package design – one that emphasized the main product feature and would set Ninjaplast apart from the competition.